About

Hi, I'm Yue Ling!
I am a Brand & Visual Designer with over five years of experience leading multi-platform design initiatives across sustainability, education and public communications.
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My work focuses on building cohesive visual systems that translate complex ideas into clear, engaging narratives across digital and print environments. From long-form infographics to website design, I approach each project with a balance of strategic thinking and visual sensitivity.
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I have collaborated closely with public sector organisations, corporate partners, and educational institutions, managing stakeholder alignment, project timelines, and cross-functional inputs to deliver communication outcomes that are both purposeful and audience-focused.
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My practice sits at the intersection of brand, content and communications; where clarity, consistency, and thoughtful storytelling shape how audiences understand and engage with ideas.
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I am particularly drawn to purpose-led work and believe design plays a meaningful role in shaping public understanding, encouraging reflection and driving positive change.
BACKGROUND
Bachelor of Fine Arts (Design) –
Nanyang Technological University,
School of Art, Design and Media
Minor in Modern Languages (Japanese)
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I also run Donutyue, a personal merchandise brand inspired by Japanese popular culture, where I explore illustration, character design, and independent creative production.